THE MARSHMALLOWED STORY

Founded by Zarah, a british born lawyer of mauritian descent – a lifelong makeup lover and beauty enthusiast – our brand was born from pure passion.  From a young age, Zarah was captivated by the quiet ritual of watching her mother carefully apply her makeup before an evening out, each swipe of lipstick a small moment of transformation.

 

That love only deepened over time, from spare time spent at department store counters to years spent dreaming of creating her own line. Eventually, she took the leap – not for trends or profits, but to finally do what lights her up. Our collection of lip oils, lip butters, and lip tints is a celebration of that love story – carefully crafted, joyfully worn, and designed for everyone who knows the power of a great lip product. Welcome to the beauty Zarah always dreamed of creating – we’re so glad you’re here.